Assessment Criteria

Sample Marking Criteria for Unit G324: Advanced Portfolio in Media

Level 3 12–15 marks

There is proficient research into similar products and a potential target audience.

There is proficient organisation of actors, locations, costumes or props.

There is proficient work on shotlists, layouts, drafting, scripting or storyboarding

Time management is good.

There is a good level of care in the presentation of the research and planning.

There is proficient skill in the use of digital technology or ICT in the presentation.

There are proficient communication skills.

Level 4 16–20 marks

There is excellent research into similar products and a potential target audience.

There is excellent organisation of actors, locations, costumes or props.

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Time management is excellent.

There is an excellent level of care in the presentation of the research and planning.

There is excellent skill in the use of digital technology or ICT in the presentation.

There are excellent communication skills.

Marking Criteria for Evaluation

The questions that must be addressed in the evaluation are:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use new media technologies in the construction and research, planning and evaluation stages?

Level 3 12–15 marks

There is proficient understanding of the forms and conventions used in the productions.

There is proficient understanding of the role and use of new media in various stages of the production.

There is proficient understanding of the combination of main product and ancillary texts.

There is proficient understanding of the significance of audience feedback.

There is proficient skill in choice of form in which to present the evaluation.

There is proficient ability to communicate.

There is proficient use of digital technology or ICT in the evaluation.

Level 4 16–20 marks

There is excellent understanding of the forms and conventions used in the productions.

There is excellent understanding of the role and use of new media in various stages of the production.

There is excellent understanding of the combination of main product and ancillary texts.

There is excellent understanding of the significance of audience feedback.

There is excellent skill in choice of form in which to present the evaluation.

There is excellent ability to communicate.

There is excellent use of digital technology or ICT in the evaluation.

Marking Criteria for the Media Text

Main Task	Subsidiary Task
Level One	0 – 14 marks	0 – 3 marks
Level Two	15 – 23 marks	4 – 6 marks
Level Three	24 – 31 marks	7 – 8 marks
Level Four	32 – 40 marks	9 – 10 marks

Level 3

The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills:

holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

editing so that meaning is apparent to the viewer;

using varied shot transitions, captions and other effects selectively and appropriately for the task set;

using sound with images and editing appropriately for the task set.

Where a candidate has worked in a group, a proficient contribution to construction is evident.

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

holding a shot steady, where appropriate;

framing a shot, including and excluding elements as appropriate;

using a variety of shot distances as appropriate;

shooting material appropriate to the task set;

selecting mise-en-scène including colour, figure, lighting, objects and setting;

editing so that meaning is apparent to the viewer;

using varied shot transitions, captions and other effects selectively and appropriately;

using sound with images and editing appropriately for the task.

Where a candidate has worked in a group, an excellent contribution to construction is evident.